Manama, Bahrain – January 2026 — General Assembly Bahrain (GA), a leading provider of transformative tech and digital skills training, has signed a Memorandum of Understanding (MoU) with DOO, a culturally aware AI customer experience platform enabling scalable, automated, cross-channel conversations in real Arabic dialects for enterprises. This partnership aims to advance talent development, workforce upskilling, and digital growth across the Kingdom of Bahrain.

Delivered in strategic partnership with Bahrain’s Labour Fund (Tamkeen), General Assembly’s programs ensure accessibility and alignment with Bahrain’s labor market needs. This newly signed agreement establishes a framework that supports the development of Bahraini professionals in high-demand fields, strengthening the bridge between academic learning and industry application while fostering a knowledge-based economy in line with Bahrain’s Economic Vision 2030.

This collaboration extends beyond conventional talent placement by laying the foundation for a transformative relationship between specialized education and the tech industry. By leveraging GA Bahrain’s global expertise in workforce development and DOO’s leadership in AI-driven customer experience, the initiative pioneers a forward-looking model that provides Bahrainis with long-term career adaptability. For students, this opens direct access to high-growth tech sectors, while ensuring the Kingdom continues its transition toward a digital-first economy.

Ahlam Oun, Director of Middle East Academies at General Assembly, said: ““Our collaboration with DOO is a shared mission to elevate Bahraini talent to the highest level. We’ve already seen the impact of this synergy, with multiple GA graduates joining the DOO team and thriving in their fast-paced environment. What DOO has achieved as a startup is remarkable, and by aligning GA’s training with their innovative approach to AI, we are ensuring Bahrainis don’t just join the tech sector—they lead it.”

Husain Haji, COO of DOO, added: “Partnering with General Assembly Bahrain is a strategic investment in the future of Bahrain’s digital landscape. At DOO, we know that successful digital transformation relies on a workforce that is agile and technically proficient. By empowering Bahraini professionals through training directly connected to industry needs, we are ensuring they are equipped to lead in the digital economy.”

Since its launch, GA Bahrain has graduated over 2,500 professionals who contribute to industries ranging from finance and technology to startups. By joining forces with DOO, GA continues to create an impact that resonates across the wider national ecosystem.

About General Assembly Bahrain

General Assembly Bahrain plays a crucial role in enhancing the tech skills of Bahrainis. Offering courses in software engineering, UX design, and data, General Assembly Bahrain aligns its curriculum with market trends. Notably, General Assembly Bahrain has achieved a significant positive outcomes rate for its graduates, including employment, freelancing and entrepreneurial opportunities, underscoring its commitment to bridging the digital skills gap in the Kingdom.

About DOO
DOO is an AI-led customer experience company delivering scalable, automated, cross-channel conversations in real Arabic dialects for enterprises. With a focus on cultural relevance and practical deployment, DOO supports organizations in enhancing customer engagement and advancing digital transformation across the region.